Scott McCormack

Automotive Retail: Tips for a Stronger Field Force

Automotive Retail: Tips for a Stronger Field Force

Automakers spend massive amounts of money and resources on supporting their franchised dealers. On the front line of that effort […]
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The Changing Role of the Automotive Salesperson

The Changing Role of the Automotive Salesperson

How is the sales role changing in the automotive industry, and what implications does that have for recruitment, reward, and retention?
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