Virtual Reality set on a woman's head who is sitting in a car

Automotive sales training solutions

Maximise sales in the digital market

New digital technologies and changing customer expectations have turned the traditional sales process upside down. Today’s automotive consumers can satisfy most of their information needs online. They are ready to transact, and they expect a seamless customer experience with no waiting, no haggling, one point of contact throughout the transaction, and exceptional product expertise.

Achieving success in this landscape depends on a sales strategy that can flex to each customer, effective outreach and communications, and an agile salesforce.

The sales function is evolving, and to stay on top, so must the salespeople and their skill sets. 

We have helped thousands of organisations to design and execute comprehensive multi-market, omnichannel sales strategies that have resulted in some of the most successful improvements in their histories. Our expertise, experience, strategic solutions and execution capabilities will help you achieve that pinnacle and surpass your goals.

Our Solutions

Execute the solutions to outperform expectations

car warranty and shield

When reaching out to owners after the sale, the marketing objectives are simple: build brand loyalty, inspire enthusiastic advocacy, and generate higher repurchase rates. Meeting those objectives is a little more complex — and it takes an experienced team of communicators with groundbreaking ideas.

Our proprietary Audience of One™ strategy takes branded publishing one step further by tailoring communications to individual customer profiles, using personal interests, geography, transactional data, and other relevant attributes and behaviours.

True personalisation recognises the individual. It allows the right message to reach the right person, at the right time. We create a one-to-one conversation with owners, centred on their interests — and designed to connect emotionally. With GP Strategies, Original Equipment Manufacturers and dealers can cultivate strong relationships, throughout the ownership cycle, to retain the customer’s business.

Let's communicate
female signing papers to purchase new car

Finance and Insurance is experiencing a seismic shift, as digital retailing incorporates finance products and new dealership roles blend and bridge traditional finance and sales experiences.

GP Strategies helps hundreds of retailers re-imagine Finance and Insurance processes and develop new, blended skills. These improvements create new revenue opportunities while offering shoppers a faster, easier purchase experience — with greater transparency.

Let’s talk about elevating the purchase experience
african american couple purchasing vehicle

Delivering an exceptional shopping and purchase experience in a virtual world has never been more challenging.

GP is providing the connective threads for dealers to bridge processes and create seamless experiences — including new remote services to enable safe, contactless experiences.

Our consulting and training teams are in hundreds of dealerships each day, working with managers to re-imagine processes while building new skills to harness technology and big data.

We also offer software solutions that provide a roadmap for managers to develop deeper operational insights. This allows them to fine-tune processes for efficiency and profitability, while optimising the customer experience.

Let’s talk about operational success
female at computer

Automotive product launches are mission critical to realising the potential of product development. They require expertise, foresight, planning, and collaboration to achieve the intended results.

Our launch experience methodology, called PLXR (Product Launch Experience: Re-imagined), offers a modern alternative to costly, one-time events. Featuring an immersive, intelligent, and integrated cadence of blended learning, the framework drives consideration, engagement, and sales to the next level by building deeper understanding and retention. PLXR allows Original Equipment Manufacturers to connect with all stakeholders—consumers, retail, and media—where they are.

For the retail workforce, virtual workshops and global live events feature in-car activities and group breakouts. Engagement continues post-event, focusing on application, proficiency, and confidence. And there is ample opportunity for practice, supported by live and video-based feedback and coaching, as well as gamified social competition.

PLXR provides a true learning journey, giving dealers the support they need to sell new vehicles more effectively.

Learn from our experts
sale sign in used car lot

The importance of pre-owned and CPO sales to generate revenue has never been more vital to the financial health of dealers.

The global used car market size is expected to reach USD 2,150.6 billion by 2027, attracting new customers to the brand, increasing residual values and providing dealers with additional sources of sales and profit.

Those profits are also being threatened by alternative online shopping experiences that promise faster, easier transactions with less friction and greater transparency.

Our dedicated CPO consulting team follows a defined process that begins with auditing current efforts against proven best practices and continues with a consultative action plan, implementation, supported training and sustainment. The result is a viable, future-proofed CPO programme poised to take full advantage of growing opportunity.

Optimise the pre-owned segment
smart phone with car dealership

Today’s automotive consumers control the buying process, and increasing numbers are demanding a seamless, self-serve purchasing experience that takes place largely online, not at the dealership.

In this new landscape, dealers need to offer an omnichannel buying experience that integrates analogue and digital processes, based on the individual desires of each customer.

GP Strategies offers the retail consulting expertise to re-imagine workflows and teach the skills frontline staff need to connect and convert online shoppers.

Talk with us about modern retail success

Case Studies

Explore our real-world client success stories.

Business Impact
0%
higher retention than other new hires
0
additional vehicles sold per programme graduate

Helping New Sales Consultants Stay Longer and Sell More

High turnover rates among new sales consultants are typically due to poor sales results, which make it hard for new hires to stick it out. Our task: to improve performance and retention.
Read the case study
Business Impact
0 K
High quality leads generated
0%
Of new leads converted

Increasing Digital Leads and Sales for a Global Automotive Manufacturer

A new programme showed great potential to provide independently owned dealerships with quality leads, but first they had to opt in to the programme.
Read the case study

Creating a Luxury Academy for a North American Original Equipment Manufacturer

A North American luxury automaker was gearing up to launch a series of new vehicles, designed to appeal to an upscale, younger demographic. They needed to elevate their guest experience accordingly.
Read the case study
Business Impact
0
Net Promotor Score
0%
Monthly unit sales increase

Driving Vehicle Sales Through an Experiential Training Tour

When a major Original Equipment Manufacturer introduced eight new vehicles to their lineup, they needed a comprehensive, experiential training programme to ensure their sales staff could speak knowledgeably, confidently, and passionately about the vehicles and provide would-be buyers a world-class customer experience.
Read the case study