Automotive sales training solutions
Maximise sales in the digital market
New digital technologies and changing customer expectations have turned the traditional sales process upside down. Today’s automotive consumers can satisfy most of their information needs online. They are ready to transact, and they expect a seamless customer experience with no waiting, no haggling, one point of contact throughout the transaction, and exceptional product expertise.
Achieving success in this landscape depends on a sales strategy that can flex to each customer, effective outreach and communications, and an agile salesforce.
The sales function is evolving, and to stay on top, so must the salespeople and their skill sets.
We have helped thousands of organisations to design and execute comprehensive multi-market, omnichannel sales strategies that have resulted in some of the most successful improvements in their histories. Our expertise, experience, strategic solutions and execution capabilities will help you achieve that pinnacle and surpass your goals.
Execute the solutions to outperform expectations
When reaching out to owners after the sale, the marketing objectives are simple: build brand loyalty, inspire enthusiastic advocacy, and generate higher repurchase rates. Meeting those objectives is a little more complex — and it takes an experienced team of communicators with groundbreaking ideas.
Our proprietary Audience of One™ strategy takes branded publishing one step further by tailoring communications to individual customer profiles, using personal interests, geography, transactional data, and other relevant attributes and behaviours.
True personalisation recognises the individual. It allows the right message to reach the right person, at the right time. We create a one-to-one conversation with owners, centred on their interests — and designed to connect emotionally. With GP Strategies, Original Equipment Manufacturers and dealers can cultivate strong relationships, throughout the ownership cycle, to retain the customer’s business.
Finance and Insurance is experiencing a seismic shift, as digital retailing incorporates finance products and new dealership roles blend and bridge traditional finance and sales experiences.
GP Strategies helps hundreds of retailers re-imagine Finance and Insurance processes and develop new, blended skills. These improvements create new revenue opportunities while offering shoppers a faster, easier purchase experience — with greater transparency.
Delivering an exceptional shopping and purchase experience in a virtual world has never been more challenging.
GP is providing the connective threads for dealers to bridge processes and create seamless experiences — including new remote services to enable safe, contactless experiences.
Our consulting and training teams are in hundreds of dealerships each day, working with managers to re-imagine processes while building new skills to harness technology and big data.
We also offer software solutions that provide a roadmap for managers to develop deeper operational insights. This allows them to fine-tune processes for efficiency and profitability, while optimising the customer experience.
Automotive product launches are mission critical to realising the potential of product development. They require expertise, foresight, planning, and collaboration to achieve the intended results.
Our launch experience methodology, called PLXR (Product Launch Experience: Re-imagined), offers a modern alternative to costly, one-time events. Featuring an immersive, intelligent, and integrated cadence of blended learning, the framework drives consideration, engagement, and sales to the next level by building deeper understanding and retention. PLXR allows Original Equipment Manufacturers to connect with all stakeholders—consumers, retail, and media—where they are.
For the retail workforce, virtual workshops and global live events feature in-car activities and group breakouts. Engagement continues post-event, focusing on application, proficiency, and confidence. And there is ample opportunity for practice, supported by live and video-based feedback and coaching, as well as gamified social competition.
PLXR provides a true learning journey, giving dealers the support they need to sell new vehicles more effectively.
The importance of pre-owned and CPO sales to generate revenue has never been more vital to the financial health of dealers.
The global used car market size is expected to reach USD 2,150.6 billion by 2027, attracting new customers to the brand, increasing residual values and providing dealers with additional sources of sales and profit.
Those profits are also being threatened by alternative online shopping experiences that promise faster, easier transactions with less friction and greater transparency.
Our dedicated CPO consulting team follows a defined process that begins with auditing current efforts against proven best practices and continues with a consultative action plan, implementation, supported training and sustainment. The result is a viable, future-proofed CPO programme poised to take full advantage of growing opportunity.
Today’s automotive consumers control the buying process, and increasing numbers are demanding a seamless, self-serve purchasing experience that takes place largely online, not at the dealership.
In this new landscape, dealers need to offer an omnichannel buying experience that integrates analogue and digital processes, based on the individual desires of each customer.
GP Strategies offers the retail consulting expertise to re-imagine workflows and teach the skills frontline staff need to connect and convert online shoppers.
Explore our real-world client success stories.