Why Should Anyone Be Led By You?


Leadership is a relationship between leaders and followers. It, like all relationships, is a somewhat fragile condition and needs to be carefully, constantly cultivated. Successful leaders modify their behavior to respond to the needs of their followers and the circumstances they encounter—while simultaneously remaining true to who they are. They produce results by being crystal clear on their unique differentiators and by addressing the four critical needs of their followers:

  • Community
  • Authenticity
  • Significance
  • Excitement


  • Assess the needs of your followers and modify your leadership approach appropriately
  • Deploy your personal values, strengths, and even weaknesses to maximize your effectiveness
  • Understand and integrate the inherent tensions of leadership
  • Build a thriving community of aligned, engaged team members
  • Communicate more effectively by considering not only your authentic point of view but also considering your followers’ readiness for change
  • Tap into a peer leadership community and expand your influence beyond your teams
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