Automotive Retail Academy
Reimagine Your Learning Strategy
The automotive industry is responding to rapid change. Dealership operations have evolved. The way consumers buy cars has been transformed, along with the methods your people use to sell them. Dealers must adapt to these disruptions from the general office to the showroom, from the service department to the parts department.
GP Strategies’ Automotive Retail Academy (ARA) provides best-in-class, performance-based learning experiences establishing an internal pipeline of top performers and qualified leaders.
- Learn in place– No travel required
- At the learner’s own pace– And on their own schedule
- Real-world scenarios– Actionable tips for immediate application
- Performance based– The learner progresses as they meet key objectives
- Future focused– Enhances key skills for an evolving market
62
per cent of dealership employees say career growth potential is 'extremely important' to their happiness on the job
39
per cent will consider leaving when they do not see that potential
ARA Learners
Core Audiences
General Manager
Sales Manager
Internet/BDC Manager
Service Manager
arts Manager
Additional Audiences
Fixed Operations Director
General Sales Manager
Sales Consultant
Service Consultant
Original Equipment Manufacturer Field Staff
Cohorts and Coaching
Foundational to the Automotive Retail Academy are two crucial social components. All students:
- Are placed in groups with classmates from different dealerships
- Interact regularly with a seasoned faculty of automotive professionals
The Right Format
The ARA weaves the best approaches into a comprehensive learning experience.
Micro
Managers learn in short bursts over time
Social
Students collaborate virtually like they would in person
Spaced
Optimal cadence for understanding and retention.
Personalised
Users track their achievements
Immersive
An interactive, case-driven learning experience
On-Demand
Available any time and anywhere
Cohort-Based
Extending participants’ networks and perspective
Interactive
Hands-on, dynamic experiences
The Right Solution
Best-in-class content and platform
The only all-digital offering in retail leadership development
Shorter time to proficiency
Lower cost than legacy alternatives
The first certification in the industry
The Right Technology
- Group or individual enrolment
- Tracking of engagement, progression, and completion
- Personalisation supported by AI
- Rollout and management supported by automation
- Responsive design
- GDPR compliance
- Cloud-based
Request a Demo or Contact Us
