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Automotive Retail Academy

Engage, excite, and inspire managers to elevate their leadership skills

The automotive landscape is changing faster than ever, and the changes aren’t temporary. VUCA (volatility, uncertainty, complexity, and ambiguity) is the name of the game right now. And while we’re dealing in acronyms, let’s include CASE (connected, autonomous, shared, and electric). More than ever before, the success of a dealership will require leadership with next-generation skills to future-proof the business.

Automotive Retail Academy (ARA) provides exactly the right tools and experiences for success in the digital age, combining an expert faculty with peer collaboration and self-paced online learning. Participants engage in a relevant, future-focused curriculum centered on specific strategic and tactical lessons to develop business acumen and a leader’s vision for the years to come.

man driving car on empty road

The ARA General Manager course: Outcomes Delivered

A dealership GM’s success is defined by more than the 30-day income statement. General Manager course graduates are ready to optimize teams, facilities, and customer experiences for higher profits and future growth opportunities.

The course is made up of 10 modules that roll out over six months and takes place in a simulated dealership called Evolution Motors — modeled on real-world parameters and industry data. Participants will conduct self-paced study, join live sessions, submit assignments, and periodically take part in peer-learning activities.

Graduates deliver immediate return on investment

Leaders emerge from ARA certification with an agile growth mentality, and dealers quickly realize the direct benefits:

The ARA experience

The importance of human connection

The ARA experience uniquely combines digital learning with human connection and provides learners with the following:

  • A cohort leader to offer coaching, support, and guidance
  • A community of learners brought together to network, share, and learn from each other
  • Opportunities to enhance learning through access to thought leaders along with helpful tools and resources

Sample screen shot of virtual leadership coaching


To enroll or learn more about the Automotive Retail Academy, contact us.