Market and customer research services
Gain and sustain robust competitive advantage
With markets growing more competitive every day, organisations in virtually every industry face a daunting array of internal and external research challenges.
Internally, the introduction and use of new technology, efficient data management, analysis, impactful reporting, and other factors can increase complexity and cost.
External factors, such as conflicting methodologies, government regulations regarding privacy and security, and effective use of social media as a research tool, present challenges beyond your organisation’s control.
We have a solution.
Your path to the future
We help organisations collect, analyse and act on research to increase market share, deepen customer loyalty and position themselves for the future. As an established leader in market research services, we have the experience, expertise and resources to deliver actionable market intelligence across a wide range of industries including:
Our global research service offerings address the four key areas of market research.
Business strategy depends on in-depth knowledge of your customer base. We help you uncover current and future customer needs to increase customer satisfaction and engagement for a sustainable competitive edge.
Your people are your organisation’s most valuable asset. Our customised workforce research services measure employee engagement, satisfaction, and loyalty to help you attract and retain talent, boost performance, and define the culture you need to succeed.
Competitors, customers and employees are not the only constituencies that impact your business. We offer a broad range of global market research tools and technologies to understand what motivates the stakeholders, influencers, and opinion formers that play a vital role in your business success.
To deliver value, research data must become meaningful information. Our data-rich benchmark reports provide actionable data on customers, employees and stakeholders to inform and guide the development of organisational transformation strategies.
Market research planning processes
Bespoke Market Research Design and Set-up
Our global market research programmes are aligned to your target research objectives. We spend time understanding your business’ specific challenges to develop a research process that ensures you obtain:
- actionable insights to drive change and enhance business results
- an experienced research team who understand your sector
- directly comparable competitor data
Our working style is one of partnership and collaboration ensuring an ever-developing understanding of your business and overall goals.
Our collaborative approach ensures we provide:
- flexible, open working practices
- close adherence to quality processes, including quality management system ISO 9001:2008
- continual communication and transparency
As one of the largest UK research organisations, we offer a huge array of data collection methods, including telephone and face-to-face interviews, online surveys, postal surveys, email surveys and mobile surveys.
We apply the appropriate methods to get you the results you need, ensuring:
- high respondent participation
- timely responses
- valuable, detail-rich insights
All analysis and evaluation processes are tailored to your precise requirements. Our research design process delivers:
- easily identifiable actions and priorities
- visibility of different respondent groups and segments
- advanced levels of insight and opportunity
We are committed to providing you with clear, easy to understand reporting solutions that enable actions to be easily identified. Our reporting solutions are:
- designed to meet your requirements
- visually compelling and easy to read
- fully customised with your company’s corporate branding
Facilitation and Action Planning
We help you interpret the research findings and plan your next steps so you can drive positive change within your organisation. We can facilitate:
- presentation of your research results
- interpretation and contextualisation of your research
- dedicated action planning workshops